18th February 2021
Talent acquisition has changed a lot over the years, especially as the technology available to us has progressed. Mobile recruitment is one of the latest trends starting to impact how recruitment teams are engaging with candidates.
Of course, traditional methods will always have a place in the recruitment process. But with the likes of smartphones, tablets and wearable tech such as the iWatch now being so widely used, recruiters are being forced to adapt to a more mobile-friendly approach to their hiring efforts.
What is Mobile-Friendly Recruitment?
Mobile recruitment is a method of connecting jobs and candidates via handheld devices, typically smartphones. It comes in two forms: recruitment activity specifically targeted at mobile devices and engineered to use the functionality of the smartphone platform, and web-based recruitment activity that has been ported across to mobile devices.
Mobile recruitment offers a way for recruiters to reach potential candidates directly via functions such as push notifications and dedicated apps, which can streamline the recruitment process and make it easier to find candidates than web-based job boards, which can quickly become saturated.
Types of Mobile Recruiting
Whether your business objectives are to increase your talent pool, build your brand or something in between, there are many avenues and mobile strategies that you can use to help you meet your objectives.
Mobile Optimised Websites – With such a high number of searches coming from touchscreens, it has become increasingly important for recruiters to optimise their websites for mobile devices. In 2015, Google changed its ranking algorithm to reward mobile friendly websites after they estimated that around 50% of all interest searches were done on a mobile device.
Likewise, websites that didn’t comply with these changes suffered in Google’s search rankings, and it’s suggested that organic traffic to non-mobile-optimised sites dropped by 10%.
Mobile Website Checklist – The following list highlights the need for recruiters to create a fast and easy to navigate website experience, but bear in mind that this is not exhaustive. If you aren’t sure whether your website is mobile-friendly, you can take the Google Mobile-Friendly Test here.
- Users shouldn’t be required to scroll left and right.
- Text should be clear to read without the need to zoom.
- Pages should load quickly.
- The site should be touch friendly.
- The mobile version of the site is compatible across all devices.
- Content is optimised for a small screen.
Apps – We’re all familiar with the wide range of mainstream apps, tailor made for our mobile lifestyle, but I bet you didn’t know that the global industry is worth more than an astounding £28.4 billion. Recruitment apps are yet to completely revolutionise the recruitment market, but they still hold a lot of value and can become an asset to your staffing solutions.
Social Recruiting – While traditional candidate sourcing still has a place in your recruiting arsenal, social media has completely revolutionised the way that modern day recruiters access and communicate with potential job seekers.
LinkedIn is by far the most immersed social network when it comes to recruitment, but that’s not to say that its competitors aren’t in the game as well. The likes of Facebook, Twitter, Google+ and even YouTube have all become key resources for engaging with a diverse talent pool, and recruiters have been quick to realise the benefits of these virtual databases.
Text Recruitment – Yes, you read that right. With the likes of WhatsApp and Facebook Messenger seeming to hog the spotlight these days, you might be surprised to know that survey by Software Advice uncovered that 78% of recruiters use SMS to communicate with candidates. At the end of the day, it’s the most direct method of contact when 93% of adults own or user a mobile phone.
Other key benefits of text recruitment include:
- Distributing job postings – With emails fast becoming the new junk mail, text messaging offers a more effective platform for recruiters trying to advertise job vacancies.
- Candidate screening – Simplifying the candidate screening process is a real advantage of mobile recruitment and SMS has only helped push this further.
- Swift communication – Text messaging can reduce the need for phone calls and voicemails and promises to receive a greater level of response.
Why is Mobile Recruitment so Important?
In 2014, the number of mobile devices used globally exceeded the worldwide population for the very first time.
According to the World Population Data Sheet, the figure for used mobile devices sat at a staggering 300 million more than that of 7.4 billion people living worldwide. And if those numbers aren’t flummoxing enough for you, consider that this number is growing five times faster than the number of people around to use them!
For anyone interested, the projected number of mobile devices in circulation in 2024 is 17.72 billion, compared to the 8.1 billion population we are thought to grow to by the same year!
It’ understood that the ability to connect with Generation Y (who are, let’s face it, the next generation of job hunters) is clearly a byproduct of our technological era – and that’s certainly not something that we should be shying away. In fact, it’s a major facet of the mobile movement that recruitment professionals should be a part of.
However, the way in which the mobile market is now accessing the internet is what’s really changing the industry.
In the UK alone, two-thirds of the population own a mobile phone, including 90% of 16–24-year olds; and the number of people in the UK who access the internet using a mobile phone has risen significantly in the last decade. This demonstrates how the preference of using more convenient handheld devices has shifted from the traditional desktop PC.
With this new-found preference for touchscreen technology, recruitment teams are having to change their approach to engaging with this new, and largely millennial, market.
Recruiters need to be flexible in order to adapt to changing markets, especially since it’s largely at the whim of technological advancement. Mobile appears to be here to stay, and establishing a presence in the market now will make it easier to adapt to newly emerging mobile tech in the future.
Clarisse works as the Lead of our Customer Care Team to provide our customers with the very best care and guidance when using their HR software and is responsible for our day-to-day marketing activities and strategies.