8th February 2021
Well-chosen goals and objectives point a new business in the right direction and keep an established company on the right track. Together, goals and objectives form the roadmap for your company’s future. Without them, you risk making wrong turns and wasting precious energy.
People commonly use the terms ‘goals’ and ‘objectives’ interchangeably. However, they are not the same. Business objectives and goals have important differentiating attributes which we use at different stages of the planning process. Let’s look at what these terms mean.
What are Goals?
A goal is a short and broad statement of a desired outcome that you wish to accomplish, either as an individual or as part of a group and focuses on the desired results without describing the methods that will be used to reach the intended outcome.
Some common examples of business goals include the following:
- Maximising profits
- Growing revenues
- Increasing efficiency
- Providing excellent customer service
- Becoming an industry leader
- Creating a brand
- Becoming carbon-neutral
Usually, a goal will have tasks set out under them. These tasks are specific, actionable targets that need to be achieved within a smaller time frame in order to reach a certain goal. Tasks describe the actions or activities involved in achieving a goal. For example, to achieve the goal of increasing a support process, a company can have a task like “Reach 90% first call resolution for all support calls.”
When setting goals, it is helpful to use the SMART goal method, as this helps you to lay out clear and measurable goals. Read more about SMART goals here.
What are Objectives?
A business objective is a result that a company aims to achieve. It also includes the strategies that people will use to get there. A business objective usually includes a time frame and lists the resources available.
A company’s business objectives provide a picture of how it plans to achieve its targets. It also states how long it will take and what resources are available.
Why is it so Important to set Goals and Objectives in the Workplace?
Although goals do not describe the method to achieve them, they set the direction for your efforts. In a business scenario, goals should be set to align with the mission and vision of the company. For individuals, workplace goals should align with their ultimate career aspirations.
Setting clear and concise goals can:
- Help to set priorities – Goal setting allows you to consider various accomplishments you would like to achieve. Once you have a clear idea about what is more important, and what is less important, it becomes easy to set your priorities.
- Increase conviction in achievement – Knowing what your goals are offers conviction and confidence that the goals are achievable.
- Support decision making – When you have set goals, there is no confusion as to the direction you need to move toward.
- Motivate you to act – Keeping your meaningful goals in mind motivates you to persevere.
- Help you reach your full potential – Setting and working toward your goals can help you realise your full potential and capabilities.
Planning tasks to follow under a goal can:
- Measure your progress – tasks help in measuring progress made toward achieving large goals. If goals are not divided into tasks, they may seem unachievable.
- Offer a sense of achievement – Meeting tasks usually creates a sense of achievement and motivates you to work further toward reaching ultimate goals.
Setting business objectives can:
- Give direction – Goals are like a destination. Unless you know your destination, you do not know what direction to move toward.
- Confirm your confidence in the strategy – Defining your objectives gives you an opportunity to confirm that the overall goal strategy is formulated correctly and that you can be successful.
- Help in making difficult decisions – If you are faced with a difficult situation and are unsure what to do, you can always refer to your objectives to make sure you are moving in the right direction.
- Help you understand what your company expects from you – Managers can use objectives to set targets for their team and motivate them to work toward a common goal.
Manage Goals and Objectives with Staff Squared HR!
We recognise that having solid goals and company objectives in place is a key aspect of productivity and success within a business – whether it be on an individual basis, as a team or across the wider company.
That’s why, with the help of Staff Squared, you can measure and boost staff performance using our Goals and Company Objectives features.
Here’s how it works:
Set Public and Private Goals for your Staff and Teams
Assign goals to your staff members individually or as a team and highlight the tasks that need to be completed by set due dates. Your staff will know exactly what is expected of them.
Define your Company Objectives
Setting company objectives keeps all your staff in the loop about where your business is headed.
Create Goals for Staff that are Aligned with your Company Objectives
Each objective can have multiple related goals that consistently measure performance in staff skills and professional development.
Set Reminders to Prompt Staff about their Goals
Staff Squared sends you progress updates against staff goals at intervals you set. This means that you can see your individual staff’s development between appraisals.
Staff Update their own Goals, so you no Longer have to Prompt them for Updates
Receive notifications when goals are updated. Your staff can request a catch-up meeting to review one or more goals – no more meaningless appraisals!
Want to learn more about how Staff Squared can help you to manage your employees? Book a free 15-minute introductory call with a member of our Customer Care Team now.
Clarisse works as the Lead of our Customer Care Team to provide our customers with the very best care and guidance when using their HR software and is responsible for our day-to-day marketing activities and strategies.