17th July 2018
In a world full of autonomous vehicles and artificial intelligence, the technological possibilities we have at our fingertips are somewhat endless and, love it or loathe it, there’s no denying that technology is a vital component in all aspects of life – business is no exception.
There are plenty of business owners who relish the thought of new advancements and welcome the latest apps, devices and software with wide open arms; and those companies may well be your competitors!
We can’t ignore the increasing digitalisation of modern business. It will keep on progressing regardless of how closely we follow is, so your only real option as a business who wants to success is to progress alongside it.
Still need reason to embrace technology? Well, look no further as doing as allows you to:
- Keep up with your competitors.
- Provide your customers with a better experience.
- Improve internal processes.
- Make completing work easier and more time-efficient.
- Help your team to stay connected virtually within the company.
- Have advanced business analysis and reporting.
- Open your business up to possibilities such as remote working.
If you’re looking for ways to bring your company up to speed with all the latest advances, here are a few pointers to get you off the starting block and hitting the ground running.
Think Outside the Box
Often, when people think of technology, they only consider the hardware. However, while the machines and devices that you use do hold a fairly large significance to how well your processes run, they only make up part of the puzzle.
The software that you use is equally as important, if not more so than the tools you use them on. When you start looking at the areas that a ‘digital lens’ can help you to improve, the possibilities are endless. With the right applications, you can automate and modernise pretty much anything you could think of:
- Running events
- Managing emails
- Human Resources
All of these things (and more) can be made much easier and much more efficient for companies who embrace technology to its fullest potential.
If you can’t Find it, Build it
Who says you have to stop at off-the-shelf products? If you have something in mind to help revolutionise your business or the day to day running of your internal processes but can’t quite seem to find the right fit, consider employing a software development team to build something bespoke to your requirements.
Look In-House First
There is no point in transforming the technology used for the service you provide if you don’t first look to your internal management system. This can have a major impact on how your business runs and looks to clients or partners.
Systems such as bookkeeping, invoicing and payment processing can all be made easier with the implementation of a simple accounting program and will save much more time and provide extra accuracy in an area where you have no room for mistakes.
Have a Website
This one may seem obvious, but believe it or not, there are still businesses out there that don’t have a website and rely on old school marketing methods.
Having a well designed, user-friendly website with good SEO will increase the exposure your company gets and will also help to educate potential customers on what you have to offer.
More traffic comes from mobile internet applications than on desktop browsers, so you want to make sure that the website is mobile-friendly, too.
What’s more, having a website boosts the credibility of your company since people tend to have more faith in businesses who are seen as more likely to take a client’s custom seriously.
The bottom line is that, unless you are a small company without the capacity to support a larger client base, a website is a must if you want to generate more traffic; and the more professional it looks, the more advantageous it becomes.
Get Yourself on Social Media
These days, there are multiple ways of connecting with your existing and potential customers to keep your business at the forefront of their minds. Flyers and newspaper adverts are breathing their dying breath and you need to get online if you want to grab people’s attention.
You can take the exposure of your business one step further with the use of social media. Facebook, Twitter, Instagram and LinkedIn can really help get your voice out there and can even help you network.
It’s a great opportunity to give your customers a channel to review your services and provide you with feedback. The more good feedback you get from users of your service and the more other people see you responding to their comments, the better your reputation will become – thus the more custom you are likely to get
Do your Research
There are a wealth of applications and software programs that are designed to help you run your business more effectively, which can be an issue in itself. Especially if you’re not sure what you’re looking for. Whether you want a cloud storage solution (a place where you can digitally store files so staff members can access them wherever they are) or an app to help you get through your to-do list each day, you’ll be bombarded with choices. Do some research online, read reviews, and ask others in your industry – or even tech-friendly friends and family – to find out what works for them.
The more you know about what’s available to you, the more equipped you will be to make an informed decision.
Ditch standard broadband
It’s estimated that 30% of small enterprises in the UK are still using regular broadband for their internet connection. That means the other 70% are using ultrafast broadband. A speedier connection will not only ensure the pages of your website load more quickly, it means your overall productivity will increase as everything you’re doing online becomes quicker and more streamlined.
Have Tech-Savvy Staff
If you are still unsure or don’t feel comfortable introducing technology to your business alone, why not find someone to help or do the job for you? They don’t even have to be a full-time hire – you could find a freelance social media expert or a part-time coder who specialises in the jobs you hate and who can take care of those time consuming and complicated tasks for you. Additionally, having staff who understand how technology works and the systems that you have in place will boost your overall productivity and efficiency, so make sure that when you’re hiring, you assess the applicant’s knowledge and comfort around it; or, if you hire someone without that knowledge or experience, ensure that you can satisfactorily provide training to them.
Clarisse works as the Lead of our Customer Support Team to provide all of our customers with the very best care and guidance when using their HR software.